August Bank Holiday Monday saw the local Worcs Streakers manning an information stall at the Pershore Plum Fayre. This was our second visit to this event which celebrates Pershore and the surrounding area's historical and cultural links with all things plummy. We reckon the Brown Hairstreak qualifies because of its associations with various members of the Plum family and, in any event, it is a great opportunity to raise awareness of one of our plummiest butterflies with the wider community. This year, we shared our stall with Colin and Graham of fromthenotebook who were launching the new Brown Hairstreak Ale.
Offering free samples of beer certainly helped to attract interest in our stall and we had an incredibly busy but productive day. The improved weather this summer and generally more butterflies around seems to have made the public more butterfly conscious and we sold many ID leaflets together with lots of beer! The Hairstreak Ale particularly was well received and we are hoping that we can now persuade a few of our local pubs and off licenses to stock it. In the meantime, for Hairstreakers a little further afield, the beer can be ordered at www.fromthenotebook.co.uk A donation from every bottle sold goes to Butterfly Conservation.